TRAVEL & HOSPITALITY
World of Hyatt
Print and digital assets to populate a wide range of internal and consumer facing global platforms.
Locations
Chicago, San Diego, Maui, Shanghai, Ningbo, Mumbai, Goa, London
Photographer
Bill Gentle
Agency
Wolff Olins
A NOTE
There is a Hyatt hotel for anyone, anywhere. World of Hyatt encompasses the hotel chain's expansive portfolio of brands and properties.
The introduction of the World of Hyatt umbrella demanded a new bank of visual assets to share the new structure and vision. North Sea Air produced and executed the ambitious creative suite required.
DETAIL
Post-production included development of a graphic system that could work for all media size and placement and remain flexible enough to include the expansive scope. Multiple video deliverables and dozens of stills had to coordinate in a rollout that included social media, web content, OOH and printed brand materials globally.
“Grace under pressure doesn't even begin to describe the daily feats I witnessed over the course of this massive shoot. The entire NSA team were phenomenal, and intrinsic to the success of the World of Hyatt launch.”
Themes of leisure, business, staff and family gave structure to the endeavor, produced over three weeks in seven cities across North America, China and India. A final shoot in London capped the extensive project.
North Sea Air managed a team of 20 crew and client to execute a creative vision that required casting and location management in seven cities across four countries. On-the-ground production included coordination of local crews to supplement each individual shoot, all permits and carnets, managing the daily run-of-show and communications between all parties, and ensuring the timely execution of creative.