AUTO & TECH
Designtex
Beauty and utility: 60 years of material innovation
Services
Motion, Production, Post-Production, Digital Content, Social Media
Locations
New York City, Portland, ME
Agency
Hoffman Creative
A NOTE
A world leader in commercial-grade textiles, Designtex asked North Sea Air to develop a series of films to complement their rebrand and new website launch. As the films had to appeal to industry insiders and everyday consumers alike, it was imperative that the tone appeal to wider audiences, while maintaining the brand’s characteristic intellectual rigor and energetic style.
We developed a bright, contemporary visual storytelling approach to complement the forward-thinking and approachable tone Designtex took on in their rebrand. Multiple voiceover sessions crafted into unique, cohesive narratives told the stories, while color blocking, onscreen text and stylistic music and editorial choices built bridges across the series.
DETAIL
Four films across two locations, New York City and Portland, Maine, developed and produced within a three month period.
“Thank you so much for the wonderful work you have created for us! You really get us and I am grateful for your insight and hard work, all done at warp speed.”
